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Intermediate

Adapting Youtube Tracking in GTM for Hidden Videos & Video Title

youtube video tracking with tag manager

There’s a great tutorial from LunaMetrics that illustrates how to implement YouTube video tracking. We were using it while working on a custom solution for a client, and we ran into a snag — the videos we wanted to track weren’t present on page load, which meant that the script from the tutorial would never…

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Setting Up Google Analytics in Google Tag Manager

getting started with google tag manager

The first thing to note in this article is that Google Tag Manager and Google Analytics are not the same thing. While they work very seamlessly together, they are two distinctively different programs.Google Analytics is an analytics program and Google Tag Manager, is a hub for all of your tags. With that understood, Google Tag…

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