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What’s With The New Google Analytics Settings Variable In GTM?

Google Tag Manager blog post

Google Tag Manager  just got a sweet new update. If you’ve been on GTM lately, you may have noticed a new setting in your Universal Analytics tag called Google Analytics Settings. It proceeds to ask you for a Setting Variable. We thought it would be helpful to discuss the benefits of this new feature. Universal…

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Adapting Youtube Tracking in GTM for Hidden Videos & Video Title

youtube video tracking with tag manager

There’s a great tutorial from LunaMetrics that illustrates how to implement YouTube video tracking. We were using it while working on a custom solution for a client, and we ran into a snag — the videos we wanted to track weren’t present on page load, which meant that the script from the tutorial would never…

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Top 5 Google Tag Manager Chrome Extensions

top 5 chrome extensions

Google Tag Manager is a powerful tool in itself. The capabilities of the program by itself are incredible, but every program needs complimentary add-ons and chrome extension builders know how to take a program from A to A+. Here are a few of our favorite Google Tag Manager Chrome extensions. 1.Google Tag Assistant: Google Tag…

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Getting Started with Google Tag Manager

connected tag manager to universal analytics

So you made the jump! You’ve decided you want to use Google Tag Manager. Great choice! Where do you get started, you ask? Don’t worry, GTM is a vast world of possibilities so let’s start at the beginning (cue Julie Andrews). Setup Your First GTM Account and Container When you sign up for Google Tag…

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Setting Up Google Analytics in Google Tag Manager

getting started with google tag manager

The first thing to note in this article is that Google Tag Manager and Google Analytics are not the same thing. While they work very seamlessly together, they are two distinctively different programs.Google Analytics is an analytics program and Google Tag Manager, is a hub for all of your tags. With that understood, Google Tag…

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